Retail and mobile: Where to start - Mobile Commerce Daily -

The consumer is leveraging her phone as a mobile mouse to click, search and explore in the mall, in the aisle. The retail chief marketing officer is looking for some new-fangled, high-tech way of engaging with this itinerate shopper. ... Are consumers opening the browser to find tips and information to help with their shopping experience? Are they messaging home for the shopping list? Possibly. But shoppers are certainly not scanning 2D codes with their phones. ...